PowerSpike had almost $0 in funding when I joined. To achieve our growth goals, we were going to have to market the business organically. That’s why I decided to drive awareness with content.
I started by building our content strategy — updating buyer personas, planning content types, mapping our buyer’s journey, and more. Then I started producing/promoting content with the goal of establishing PowerSpike as the industry leader on Twitch influencer marketing.
Within a few weeks, some of the largest streamers on Twitch were consuming our content and signing up.