Put Your Lead Generation On Auto-Pilot With Quality Content

Drive more leads, outrank competitors, and establish yourself as an industry leader with content marketing systems that work while you sleep.

…or learn more about me (video)

Reach Valuable Customers At Every Stage of Awareness

Reach your customers across every stage of the buyer’s journey. Publish content that will generate high-quality leads years after it’s produced.

Generate More Leads

Don’t rely on cold outreach. Get the attention of your highest value customers at every stage of awareness.

Rank For High-value Keywords

Dominate the competition and reach your customers exactly when they need you most.

Become An Informational Leader

Win your industry’s trust by publishing incomparable content.

What’s up? I’m Aaron. 👋

…and I like writing different copy.

Copy that lives on the border between order and the unknown. Backed by fundamental sales principles but bold enough to rebel against boredom — the feeling you convey when you want to “fit in” instead of stand out.

I help SaaS startups bridge the gap between their products’ unique benefits and their customers’ real needs so they can convert more of their highest value customers, confidently.

What my words have done:

My latest articles:

My process:

It starts with research.

I’ll start my journey by learning the ins-and-outs of your business, your goals, your buyers, and your competition. There’s a good chance I’ll send a questionnaire or hop in a call with you to speed up the process.

Then, that data will go directly towards the development of key content marketing assets, such as:

Influencer lists
KPIs and Goals
Buyer/audience personas
High-traffic keyword “hit lists”
Content themes and opportunities
Content differentiation factors (a.k.a. how you’ll blast through your competition)

…and more.

If you’re already producing content, I’ll also conduct a full content audit to identify opportunities to optimize your content for higher search engine rankings and more social shares.

Then comes the strategy.

Next, I’ll create a full 6-month editorial calendar equipped with everything we need to kickstart your content from Day One:

Reader-driven content topics mapped to each stage of the buyer’s journey
High-converting keyword opportunities to leverage for each post
Strategic lead-magnet opportunities
Promotion and link building outlines
Killer headlines
And more.

Why 6 months?

It’s long enough so that we can effectively produce content on a consistent basis, but short enough to alter due to shifts in reader demand.

Now we write.

For clients who already have a full team of creators on board, I’ll be with you every step of the way while we begin to build your base content and strategy.

I’ll personally ensure that every piece of content you produce will resonate with your community and industry, land in the highest search rankings, promote the best lead magnets, and garner the most social shares.

Don’t have a content creation team? Not a problem.

I’ll hand-produce every piece content outlined in our editorial calendar for you. You won’t have to worry about writing, editing, promoting, or positioning any longer.

Finally, we promote.

The final, and perhaps most important step of the entire process, is content promotion.

I’ll start by developing an in-depth marketing automation system that allows your leads to glide through your marketing funnel with timely and ultra-segmented content, all while anticipating (and easing) friction points along their journey.

Finally, I’ll distribute your content all throughout the internet’s best community sites, through my personal network, and through many different influencers that we’ve established relationships with since step one.

And, if you have the budget, I’ll even run paid ads to skyrocket your website traffic, search engine ranking, and lead generation efforts. We’ll leave no ground uncovered.

Let’s get you more customers. A lot more.

I only have the bandwidth for 3 new clients a month — really. I know everyone says that, but your boy is strapped on time. Let’s talk before I’m all booked up:

Content Marketing